Statistics show that native advertisements have 53% more visibility than any other form. So, what are native ads?
Native ads seamlessly integrate with the content due to their unique format and non-disruptive placement strategy. They appear within the text or in social media feed exactly when the user is searching for a service or product. You see them as featured links and suggested posts on content publisher websites including MSN, Sky News, The Guardian, BBC, CNN, and more.
Achieve diverse business goals through high-level brand awareness and generate new leads that convert into sales. The native advertising interest graph extracts data from the network and customizes the recommendations for the audience, thus making it extremely effective.
Whether you are a startup or an established Fortune 500 brand, the PPC model of native advertising gives you complete control over the spending.
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Native advertising is a form of paid advertising in which the ads match the look, feel and function of the media format where they appear. They fit “natively” and seamlessly on the web page.
Unlike banner or display ads, native ads don’t really look like ads and blend in without disrupting the user experience. It promotes your products or services without sticking out like a sore thumb.
You can see typical native advertising format is the sponsored posts on news websites. For example, a New York Times article sponsored by the shoe company Nike. The shoe company places an In-feed/In-content ad that appears on the platform’s regular newsfeed with a sponsored tag.
Native ads are very cost-efficient since the click-through rate (CTR) is likely higher. Since companies purchase native ads on a cost per thousand (CPM) basis, the higher click-through rates can drive down your cost per click (CPC).
