Research data shows that there is a vast pool of potential clients for every business, provided they execute their digital marketing strategy efficiently. However, it is extremely difficult for a business to strategize and execute its digital marketing strategy on its own. You need experts in your
Since its launch in 2005, Google Analytics (GA) has become the world’s largest tool for tracking data. Statistics show that 28.1 million websites currently use GA with 4 million of them in the US alone . In India, over 400k websites use GA . As of 2021, GA holds a 31.55% market share which
Statistics show that 23.6% of businesses in the US work on a business-to-business (B2B) model with a collective worth of $6.7 trillion. In India, the B2B market size in 2022 is $10.1 billion and is projected to increase to $60 billion by 2025. However, their marketing strategies need a huge
Most of the advertising in today’s world is taking place digitally and programmatic being a very important part of the advertising funnel is in high demand. It has made lives of the advertisers and publishers a lot easier. Due to the transparency, real-time measurement, efficiency, and data
Attribution of view through (or post view) conversions to a publisher is a significant controversy in digital media planning today. Media buyers would want to give credit for click through conversions only. Media sellers, on the other hand, want to get credit for view through conversions
The Digital route in India has taken a steep curve and is growing amongst every industry possible. India’s advertising market is predicted to reach amongst the top global markets in the coming years. The shift is visible in every campaign that is being adopted by brands and publishers across the
There is no level of fraud that is acceptable. Despite the recent reports that state the increase of programmatic advertising, domain spoofing is one of the threats of ad fraud rapidly damaging the Industry. It is said to be the largest threat to the Digital Ad economy. The increasing fraudulent
Programmatic Advertising via a Demand Side Platform (DSP) is now a significant part of digital media plans. Investment on Programmatic Advertising via a DSPs competes against that on Google Display Network (GDN). This article explores situations in which one or the other should be
Attribution Modelling is a critical component of sophisticated and at-scale digital media plan that uses a large number of publishers. A well tuned attribution model reduces wastage in an advertiser’s digital media spends and closely aligns them with the desired end digital marketing
The mantra is to engage with the Users…..in real-time and seamlessly….no matter what device they switch to. We are living in a Connected world, an IoT world, with smart phones, cars, TVs, smart accessories, smart homes, smart cities.The growing usage and the increasing number of connected
