It’s A Treat To Hire Indian Digital Marketing Agency for USA Market?

Research data shows that there is a vast pool of potential clients for every business, provided they execute their digital marketing strategy efficiently. However, it is extremely difficult for a business to strategize and execute its digital marketing strategy on its own. You need experts in your business domain who can track the changing algorithms of the Google search engine and other social media marketing platforms such as Facebook. You also need professional tools that do not come cheap.
This article will explain the current digital marketing challenges of business in the US, ways to find an agency, and the benefits of working with a digital marketing agency in India.

Digital Marketing Challenges for US Businesses

Digital marketing is a booming industry in the US, especially after the pandemic when a greater number of potential customers have shifted online. Older consumers are online as much as their younger counterparts. 81% of internet users between ages 25 and 64 purchased a product or service online.

Yet, businesses in the US continue to struggle in tapping this potential. Common challenges they face are –

1. Understanding your target market – Businesses cannot afford to waste time and money on vague or broad keywords. It is important to have a buyer persona to understand the target market. However, most businesses do not have the expertise in-house to do either of these.
2. Generating quality leads – Generating leads that qualify your customer persona is important. Facebook and Google ads are not the only ways to do so. Businesses can generate quality leads through webinars, LinkedIn networking, and video marketing. While every business knows this, what they lack is a strategy.
3. Managing cash flow with changing markets – Businesses need a mechanism to understand the spending power of the customers in changing economic landscape. While most businesses forecast the market, not many can translate it into digital marketing spending.
4. Creating engaging content – The type of content customers wants changes over time. Static Facebook posts are now not relevant when compared to short videos and stories. Live streaming and podcasts that educate customers and point them to a solution are more effective. It is difficult for a business to cope with changing trends.
5. Data collection and sharing regulations – Businesses in the US must keep pace with any changes in data collection and sharing regulations to avoid any lawsuits. They need to be careful not to share what lies outside of the legal purview.
6. Adopting an omnichannel strategy and consistent brand authority – Business websites need to be desktop and mobile friendly, and the marketing channels should include email, Facebook, Twitter, Instagram, and any other ways that apply to your product or service. They also need consistent branding across digital marketing channels. While US businesses understand the need, but not all are able to do it efficiently.
7. Changing Google algorithms – Google continues to be the largest search engine, and to compete you must know all the updates in features, algorithms, and rules. This is a huge challenge for businesses as they want to focus on their core work.
8. High cost of hiring experts – Building an in-house team is expensive. According to the Bureau of Labor Statistics, the median wage of a marketing analyst in the US is $63,920 per year and that of a manager is $133,380 per year.

Why Should You Choose an Indian Digital Marketing Agency?

India is a hub for software development and digital marketing with top industry experts. Some of the reasons you should consider outsourcing your digital marketing to India are –

1. Demand vs. supply gap in digital marketing professionals in the US - Research shows that while the digital marketing industry in the US will grow at a CAGR of 32.1% by 2028, there are not enough professionals to fill the positions. A LinkedIn survey found that there is a deficit of over 230,000 digital marketing professionals in metro cities of the US as of 2023. This is where the large Indian digital agency market can come to the rescue.
2. Access to a world-class talent pool – It is not easy to find the right talent in your city or even in the state. Moreover, it may not be feasible to relocate the team to your location which will come with huge capital costs. Highly skilled digital marketing specialists may chase better-paying opportunities which could be out of your budget. By outsourcing digital marketing to an Indian agency, you get access to a vast pool of world-class talent without the need to hire them as in-house employees.
3. Access the best software and tools – Keyword research, competitor analysis, target marketing, email management, social media management, and analytics require expensive specialized software. Digital marketing agencies in India have leading software platforms that will take your business closer to its goals without the need to purchase a license.
4. No language barrier – India has a large pool of expert English-speaking manpower which will make your communication that easy. This is one of the reasons 85% of the companies in the US want to outsource their processes to India.
5. Cost-effective –A trusted Indian digital marketing agency will provide you with a flexible and fully transparent pricing structure so that you always have full control over your expenses.
6. Robust infrastructure – India is pegged to be the fastest-growing economy in the world with robust infrastructure and communications including high-speed broadband and 5G. This ensures that you never have downtime and are always in communication with your offshore team in India.

How Can I Find the Best Digital Marketing Agency for My Business?

What are the benefits of working with a digital marketing agency? While most businesses ask this question, they do not put enough work into finding the right one.

Not every digital marketing agency will suit the nature of your business and its objectives. We recommend spending time on research and talking to the agency’s representative to understand if you are the right match. Things to keep in mind are –

1. Define your long-term goals and short-term objectives.
2. Research multiple digital marketing agencies and look at their portfolio of clients.
3. Talk to the agency and know if they understand your business, products, and values.
4. Ask for their areas of specialization and client references.
5. Know the systems and tools they use and if they are up-to-date with the market trends.
6. Discuss your budget and align it with the scope of work.

Choose an agency that provides comprehensive services in digital marketing.

Getting Started

Outsourcing your digital marketing to India comes with an array of benefits that immediately puts you ahead of your business competition in the US. Take the advantage of international working standards, high efficiency, and fast turnaround time.

Digital Infusion is a leading Indian digital marketing agency that can help you resolve your current challenges. Write to us at info@digitalinfusion.in or sumati@digitalinfusion.in or call us at +1 7737803192 or +91 9871209023 for a no-obligations consultation.