When you want to sell a product or service, timing is the key. Surge past your competition when you make your product or service visible to the right customer at the right time and at the right price with programmatic advertising. This is a strong reason for digital display advertisers in the US to spend $96 billion in programmatic advertising in 2022.
Programmatic advertising uses data insights and algorithms for media buying that are much more effective than the manual methods of digital advertising. Automate media buying and selling which makes it an easy and transparent process using dashboards. Achieve greater targeting capabilities and measure the results in real time.
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Programmatic advertising used technology for dynamic media space buying without manual negotiations. Before programmatic advertising, teams had to buy, setup, and report on advertisements manually which was time intensive and inefficient.
Yes, Google ad manager has a DV360 (Display & Video 360) product for programmatic advertising. It helps in buying and selling media without manual intervention.
Programmatic advertising has numerous benefits such as –
