According to the data from the year 2022, Google processes 3.5 billion search queries every day. Out of all the people who searched Google for a product or service, 58.4% ended up purchasing one. Statistics show that -
1. Paid ads receive 65% of all clicks from users that intend to make a purchase.
2. Search ads can boost the awareness of your brand by 80%
3. The first three ads on the search engine results page get 46% of clicks.
The data shows why businesses worldwide are willing to spend billions on SEM. However, you need a strategy and a custom approach with a SEM digital marketing agency. Some of the strategies include remarketing, A/B split testing, lead generation, Google Ads, and online campaigns.
Better engagement rate - Our SEM services uses time-tested strategies and techniques to make your webpage content rank higher in search engine result pages (SERPs) and get the needed attention.
Smart approach - We use the right mix of context-based advertising, organic search, and paid search to make your products or services visible to the right audience.
Get quality leads - Just getting traffic on the website is not enough. A business needs good quality leads with a greater potential to convert. Our smart tactics and years of experience help bring you quality leads that convert.
Do it in your budget - Budget is a primary concern for any business irrespective of the size of its operations. We ensure that you get the maximum ROI on your SEM spend and a transparent pricing model.
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In search engine marketing you pay when a user clicks on the ad. This is called the pay-per-click (PPM) model. Businesses spend anywhere between $500 and $10,000 per month on PPM depending on their needs and budget.
The ads appear either on Google search sites or search partners. You can see them above or below the search results. They can appear alongside search results on Google Play, in the shopping tab, and Google Maps.
Ads may appear with search results on Google search partners. For text ads, search partners include hundreds of non-Google websites, Google videos, and other Google sites.
Search engine marketing (SEM) is one of the most effective ways to reach new customers and grow business. It uses a variety of techniques to generate traffic for your website from the search engine results pages (SERPs). This includes paid search, contextual advertising, and organic search rankings.
